Weichert Realtor Equity Tarpon
Don Atwood, Weichert Realtor Equity TarponPhone: (727) 992-5469
Email: [email protected]

Setting the Fair Market Value

by Don Atwood 07/08/2020

Image by Andrey Popov from Shutterstock

The term "fair market value" is the price at which an interested but not desperate buyer is willing to buy and a motivated but not distressed seller is willing to sell on the open market in your location. The set value depends on recently sold similar-sized homes with like amenities, upgrades, and location. These are known as "comparables" or "comps" in real estate jargon.

Your best resource for learning the market value of your home is your trusted real estate professional. They have access to lists of homes like yours that sold on the open market in recent weeks and months. Of course, no one can know if your home will sell since other factors might be at work too. Changes in local industry and the job market might cause prices to move either down or up. Weather can factor in also.

What if prices drop?

Should you enter the market just as prices begin trending down, you might choose to set your price just below the fair market value. That way, you won’t be forced to lower your opening price if they keep trending downward. To stay competitive, increase the value, not the price. Professionals know ways to market your home’s exceptions such as recent upgrades, repairs, a new roof, walkability, proximity to social life and other seemingly intangible items that keep your home at the top of people’s list.

What if prices go up?

Neither you nor your agent can accurately anticipate the market. But if prices seem to be going up, set yours near the top of the “fair” values. Try not to overprice your home since doing so can have unintended consequences. Lenders and underwriters operate slightly behind the market adjustments, so when you set a too high price, your buyers may not qualify for financing.

Setting the price

Your agent can help you set the right price the first time. Trust their knowledge and expertise in the marketplace. If you’re not sure about the price, test the waters by asking your agent to keep your home as a pocket listing. That is, a listing they can tell agents and clients about that doesn’t appear on the multiple listing services (MLS). That way, you can see if your pricing strategy gains any traction.

About the Author
Author

Don Atwood

I have been in the Real Estate profession for over 19 years now having sold hundreds of homes during that time with prices ranging from $50,000 to over $1,000,000. I have held licenses in three states during my career. I have sold over $55,000,000 in my career consisting of regular transaction homes, short sale homes, bank owned homes, lease option homes and commercial listings. I work hard for my clients, both buyers and sellers getting them the very best deal possible. I come from a business background so I know how to deal with complicated Real Estate deals. I am well versed in all transactions that take place and I’m a very skilled negotiator.